Standalone newsletter 2024

by | 20 Dec 2023 | Advertorials

Standalone newsletter at “More Sports. More Architecture.”

The stage is yours!

Exclu­sive and profes­sional

A WHOLE NEWSLETTER WITH JUST YOUR CONTENT: THIS GUARANTEES YOU A CHANCE TO ADDRESS YOUR SPECIFIC TARGET AUDIENCE AND DISTRACTION-FREE MESSAGES.

A STANDALONE NEWLETTER MEANS:
THEY READ YOUR MESSAGE.
AND YOUR MESSAGE ALONE.

Contact
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee

Hello target group

In addi­tion to the adver­ti­sing options in our news­letter and on our plat­form, we offer you the oppor­tu­nity to reach our (and your) target audi­ence exclu­si­vely in a stan­da­lone news­letter.

The best of both worlds

The stan­da­lone news­letter is a rela­tively new adver­ti­sing format. It combines the advan­tages of one-off exclu­si­vity with the regu­la­rity and readers or our news­letter.

Exclu­sive reach

With a stan­da­lone news­letter, you benefit directly from our reach and our signi­fi­cance as the only German and English-language portal for sports and leisure faci­li­ties in the world. You get the chance to send your content uniquely and exclu­si­vely to our reci­pi­ents.

Looks legit, is legit

Here, our expe­ri­ence tells us that the addres­sees of this kind of stan­da­lone news­letter rightly perceive them as edito­rial news­let­ters – and not as a promo­tional measure.

TWO THINGS ARE IMPORTANT TO US: INTEGRITY AND ADDED VALUE FOR OUR READERS.
WELL, THREE: THERE’S EXCLUSIVITY TOO, OF COURSE.

Good reasons

There are lots of occa­sions for such a personal message: completed buil­dings and faci­li­ties, new products, compe­ti­tions wins, company messages, events, annual reports, appoint­ment remin­ders or a look back on successful projects.

Inte­grity and added value are important for our readers.

Foto: Skyler H. auf Pixabay

Shared topics

Toge­ther with you, we choose the topics, projects and products for your stan­da­lone news­letter, which will be of inte­rest to our far over 6,000 readers.

Fami­liar surroun­dings

Then we make sure that your projects and products are presented in fami­liar skilled language and a corre­spon­ding design.

Smart layout

We design and lay out your articles accor­ding to your requi­re­ments in our design.

Fami­liar, but exclu­sive none­theless.

IT’S A LITTLE SOMETHING PERSONAL.
EXCLUSIVE. PERSONAL. INEXPENSIVE.

Maximum atten­tion

Send your custo­mers (and your custo­mers-to-be) a personal stan­da­lone news­letter with your current projects, products, company news or similar items.

Minimal scatter losses

A whole news­letter with just your content: this guaran­tees that you address your specific target audi­ence and gives you distrac­tion-free adver­ti­sing. The stan­da­lone news­letter is sent to our 6,500 readers.

And to your exis­ting custo­mers too, of course.

Exclu­sive. Personal. Inex­pen­sive.

The prices of our stan­da­lone news­let­ters will surprise you. And persuade you.

Try it out.

Images

Pixabay at Pexels
Daria Scagliola & Stijn Brakkee
Skyler H. at Pixabay
Javier Callejas (4)
Enrique Hoyos at Pexels

Wir are here for you

Contact

Address
More Sports Media
Am Weit­kamp 17
D‑44795 Bochum

Phone
+49 234 5466 0374
+49 172 4736 332

Mail
contact@moresports.network

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Banner 2024

by | 20 Dec 2023 | Advertorials

Banner advertising at “More Sports. More Architecture.”

Big Bang Theory

WORKS IMMEDIATELY

IN B2B ONLINE MARKETING, THERE ARE ACTUALLY ONLY TWO GOALS: INCREASING PUBLICITY AND ESTABLISHING FAST CONTACT. WITH BANNERS, YOU CAN ACHIEVE BOTH.

BANNER ADS MAKE SENSE IF YOUR PRODUCT IS FOR OUR TARGET AUDIENCE AND OUR REACH MEETS YOUR PRICE EXPECTATIONS.

Contact
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee

Two seconds

Banners talk to us directly. Within two seconds, the reader has an image in their head.

That’s a good start.

Does that work for you?

But banner ads only make sense if the adver­tised product is for the target audi­ence and the reach of the chosen plat­form is at the right price.

Our readers

At “More Sports. More Archi­tec­ture.” we are all about sport and leisure faci­li­ties. Our readers (your target audi­ence) are first and fore­most desi­gners, buil­ding contrac­tors and opera­tors of these faci­li­ties.

6,500 experts

Your advert reaches more than 6,500 experts directly via our news­letter. Our sites are also visited on average 15,000 times a month.

WE DON’T WANT A FLASHING SEA OF BANNERS OR A POP-UP JUNGLE. IN THE NEWSLETTER AND ON OUR PLATFORM, WE THEREFORE ONLY OFFER A FEW EXCLUSIVE PLACES FOR BANNERS.

Zalando?

In the world of sports and leisure faci­li­ties, you don’t need adver­ti­sing formats that are desi­gned to call our readers to make an imme­diate purchase, because that just doesn’t work in our industry.

Impulse buys like you some­times get on plat­forms like Zalando just don’t happen here. This is typical for the Busi­ness-to-Busi­ness industry.

You might splurge on a pair of shoes in an impulse buy, but not 7,000 m² of arti­fi­cial turf.

Be there.

So in B2B online marke­ting, there are ther­e­fore actually only two goals. You want to increase or obtain publi­city (your image) and/or you are seeking fast direct contact (perfor­mance).

With banners, you can achieve both.

You light up my life

We don’t want a flas­hing sea of banners or a pop-up jungle. In the news­letter and on our plat­form, we ther­e­fore only offer a few exclu­sive places for banners.

And this is where you come into your own – and the right way too. Once you are in the news­letter, you are perma­nently on our plat­form.

Welcome variety

On other sites, you have to pay not to see ads. Here, ads are welcome and this is in a high quality and lasting envi­ron­ment too.

YOU CAN BOOK YOUR BANNER EXCLUSIVELY IN THE NEWSLETTER, PERMANENTLY ON OUR SITE OR AS A COMBINATION. YOU DECIDE THE SIZE AND POSITIONING

All prices plus VAT.

Example 1:
Banner in the newsletter

580 x 90 px

Published in the German-language news­letter from “More Sports. More Archi­tec­ture.”

more than 3,300 German-spea­king reci­pi­ents

1 news­letter: €350
3 news­let­ters: €325
10 news­let­ters: €300

Example 2:
Billboard banner in the newsletter

580 x 190 px

Published in the bilin­gual news­letter from “More Sports. More Archi­tec­ture.”

more than 3,300 German-spea­king reci­pi­ents

more than 3,200 English-spea­king reci­pi­ents

Posi­tio­ning in the header area of the news­letter

1 news­letter: €595
3 news­let­ters: €580
10 news­let­ters: €535

Example 3:
Banner in the newsletter + portal

580 x 90 px

Published in the German-language news­letter from “More Sports. More Archi­tec­ture.”, also presence on our portal sites

more than 3,300 German-spea­king reci­pi­ents

more than 15,000 readers per month

1 news­letter + 1 month: €850/month
3 news­let­ters + 3 months: €825/month
10 news­let­ters + 10 months: €800/month

Images

Skyler H. at Pixabay
Gerd Altmann at Pixabay

Contact

Adresse
More Sports Media
Am Weit­kamp 17
D‑44795 Bochum

Telefon
+49 234 5466 0374
+49 172 4736 332

Mail
contact@moresports.network

Social Media

Advertorials 2024

by | 20 Dec 2023 | Advertorials

ADVERTORIALS AT “MORE SPORTS. MORE ARCHITECTURE.”

The best advert?

ENTERTAINMENT AND INFORMATION

OUR ADVERTORIALS ALSO INCLUDE SEARCH-ENGINE-FRIENDLY EDITING, LINK STRATEGIES AND POSTING OF THE ARTICLES ON OUR SOCIAL MEDIA CHANNELS.

OUR ADVERTORIALS ARE PROMOTIONAL ARTICLES, WHICH ARE TARGETED TO THE INTERESTS OF YOUR CUSTOMERS, TELL A STORY AND ARE WELL-WRITTEN AND WELL-DESIGNED.

Contact
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee

Tell stories

We want our readers to think about your topics. Banners provide the stimuli; adver­to­rials deliver the infor­ma­tion.

Our adver­to­rials are promo­tional articles that are targeted to the inte­rests and needs of your custo­mers (our readers), tell a story – and are further­more well-written and well-desi­gned.

Information and entertainment

This results in an infor­ma­tive and enter­tai­ning adver­ti­sing format for your content marke­ting that our readers tradi­tio­nally really value.

With an appearance in our news­letter, the article is and remains online on our plat­form. This way you are perma­nently present and findable.

Teamwork

The process goes like this: we create a layout using your mate­rials (text, images, designs, videos, project data) and coor­di­nate this with you.

Until you clear it for release.

Extras

Our adver­to­rials also come with search-engine-friendly editing, link stra­te­gies and posting of your article on our social media chan­nels: Face­book, Insta­gram, LinkedIn and Pinte­rest. We have left X (previously Twitter).

All inclu­sive.

The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee

WE PUBLISH YOUR ADVERTORIAL IN OUR NEWSLETTER FOR MORE THAN 3,500 GERMAN-SPEAKING READERS AND OVER 3,200 ENGLISH-SPEAKING READERS.

Forever: the blog

Your article remains on our home­page and the rele­vant cate­go­ries of “More Sports. More Archi­tec­ture.”

It gets its own web address inde­fi­ni­tely, with which you can perma­nently and sustain­ably support your acqui­si­tions with it.

One-off: our newsletter

We publish your adver­to­rial in our news­letter for more than 3,500 German-spea­king readers and over 3,200 English-spea­king readers.

With text, images, designs, galle­ries, videos and a whole load of contact addresses.

Quick contacts through links

You are presented in detail in our project data. We link to your pages, name your team and your web addresses. On request, we will also name and link buil­ding contrac­tors and other part­ners.

Found quickly on Google

We name you in the fore­word of our news­letter and the text abstract on our home­page, and we also run search engine opti­mi­sa­tion.

This makes you quick to find on Google.

Bonus: Social Media

We also post your article on our social media chan­nels: Face­book, Insta­gram, LinkedIn and Pinte­rest.

This also expands your audi­ence.

WE ALSO POST YOUR ARTICLE ON OUR SOCIAL MEDIA CHANNELS. THIS IS INCLUDED IN THE PRICE.

All prices plus VAT.

Advertorial in German

Published in the German-language news­letter from “More Sports. More Archi­tec­ture.”

more than 3,500 German-spea­king reci­pi­ents

1 news­letter: €650
3 news­let­ters: €625
5 news­let­ters: €600

Bilingual advertorial (D+E)

Published in the German-language news­letter from “More Sports. More Archi­tec­ture.”

more than 3,500 German-spea­king reci­pi­ents

more than 3,200 English-spea­king reci­pi­ents

1 news­letter: €850
3 news­let­ters: €825
5 news­let­ters: €800

Contact

Address
More Sports Media
Am Weit­kamp 17
D‑44795 Bochum

Phone
+49 234 5466 0374
+49 172 4736 332

Mail
contact@moresports.network

Social Media

Your turn.

Contact

Address More Sports Media Am Weit­kamp 17 D‑44795 Bochum Phone +49 234 5466 0374 +49 172 4736 332 Mail contact@moresports.network

Social Media

Media data 2024

by | 20 Dec 2023 | Advertorials

“More Sports. More Architecture.” media data

Special. Emotional.
Sustainable.

The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee

The belly has to be part of it. And the mind, of course.

Arena and oasis

“More Sports. More Archi­tec­ture.” is the stage for your projects and products from the world of sports and leisure faci­li­ties.

We are all about archi­tec­ture and the mate­rials to make a sports field bubble over with acti­vity and a swim­ming centre into an oasis.

With this publi­ca­tion, we publi­cise sports halls and arenas, swim­ming pools and well­ness faci­li­ties, stadiums and sports fields, school and nurse­ries, informal sports amen­i­ties, sports equip­ment at holiday resorts or shop­ping centres, on the roof­tops of super­mar­kets or under motorway bridges.

Outdoors, as well as indoors.

Emotion and information

Sport and leisure are very emotional topics. That makes it easy for us to talk about our projects and products in exci­ting articles, which stick in our readers’ memo­ries. And in a posi­tive way too.

We invite and invoke emotions. And we show how and with which mate­rials these emotions can be achieved. These messages hit the mark.

Our portal has 15,000 visitors per month.

Our newsletter goes out to 6,700 subscribers.

Our articles are available in both locations – and on LinkedIn, Instagram, Facebook and Pinterest to boot.

Our readers are primarily designers, followed by building contractors, companies and outfitters.

Target group

“More Sports. More Archi­tec­ture.” targets desi­gners, provi­ders and outfit­ters of sports and leisure faci­li­ties first and fore­most.

Unlike on flas­hing portals and plat­forms, we are specia­lised in this specific industry, and have been for many years.

We provide the projects, products and infor­ma­tion that our readers are genui­nely inte­rested in. That’s why “More Sports. More Archi­tec­ture.” provides quality time, which is what causes our subscriber numbers to rise conti­nuously.

The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee

Visitors

Our sites have an average of 15,000 visi­tors a month. That is a considerable number.

Nevert­heless, we don’t put all our stock in access numbers or click rates, espe­ci­ally not here in the B2B sector.

It’s what sticks that matters.

Industries

Only rarely do product campaigns coin­cide perfectly with the concrete needs of desi­gners and buil­ding contrac­tors. No one is buys 7,000 m2 of arti­fi­cial turf, stain­less steel basin, safety surfa­cing or ceramic tiles every day.

This is B2B, after all.

Engagement

That’s why we target hearts and minds. If you can take root there, you’re already most of the way there when­ever our readers (your custo­mers) are in need.

To get you there, we choose well-told and well-desi­gned stories and infor­ma­tion – as well as exclu­sive, attrac­tive adver­ti­sing formats.

Booking

With a booking

  • you can intro­duce your­selves in our news­letter to over 6,700 industry experts
  • you have a perma­nent link on our plat­form.

All our articles and promotional messages follow our durability concept “Once it’s in, it’s in forever.”

Once you are in the newsletter, you are always at “More Sports. More Architecture.”

Our platform, our formats

“More Sports. More Archi­tec­ture.” pres­ents buil­dings and buil­ding mate­rials, ideas and initia­tives. Our formats are posts and adver­to­rials, lots of types of banner ads, inter­views, company profiles and exclu­sive mailings.

Contact us.

The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee
The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee

Our newsletter

The direct adver­ti­sing in the news­letter provides great target audi­ence secu­rity because our letters are curr­ently sent to almost 6,800 readers.

Perso­nally.

Our readers

The subscri­bers to our news­letter are composed of players from the world of sports and leisure faci­li­ties.

The largest group within them is the desi­gners (espe­ci­ally archi­tects and land­scapers), followed by buil­ding contrac­tors and provi­ders, as well as compa­nies and outfit­ters.

Our concept

All our articles and promo­tional messages follow our sustaina­bi­lity concept “Once it’s in, it’s in forever.”

Once you are in the news­letter, you are always at “More Sports. More Archi­tec­ture.”

Bonus: Social Media

We also post your article on our social media chan­nels: Face­book, Insta­gram, LinkedIn and Pinte­rest.

This also expands your audi­ence.

Adver­to­rials
Banner
Stan­da­lone

Our network does like us

Anne-Marie Böwer

Melos

‘More Sports. More Archi­tec­ture.’ is a great plat­form where we can present our refe­rences and projects. Mr. Bühl­be­cker processes the content down to the smal­lest detail — there are no wishes left unful­filled.”

Jesslyn Guntur

BIG

“Thanks for publi­shing. Looks great!”

Lena Grosch

REGUPOL

“Compe­tent in sports and archi­tec­ture, fluent and target-group oriented writing, deep and thorough inter­na­tional rese­arch, always on time and reliable. That’s why More Sports Media is prac­ti­cally part of our team.”

Alexandra Koncar

ÖBSV, Generalsekretärin

“Congra­tu­la­tions – very inte­res­ting input!“

Villa Hara

Avanto Architects Ltd

“Looks great.“

Narges Nassiri

Architect

“You do a really good job in coll­ec­ting all these projects.”

Alberto Campo Baeza

Estudio Arquitectura Campo Baeza

“I have just received your wonderful pages with my work. I like a lot. Thank you for your inte­rest on my work and your gene­ro­sity.“

Anja Kirig

Future researcher

“ ‘More Sports. More Archi­tec­ture’ is an inspi­ring plat­form with many good examples, inspi­ra­tions and ideas.”

Matthias Prinz

McArena GmbH

“With ‘More Sports. More Archi­tec­ture’, a plat­form has been created that reports in a refres­hing way on inno­va­tions in sports faci­lity cons­truc­tion. A great project and a plea­sant colla­bo­ra­tion.”

Ann Sussman

Genetics of Design

“Colla­bo­ra­ting with ‘More Sports. More Archi­tec­ture’ has been fanta­stic oppor­tu­nity for us. It’s consider­ably increased our reach in Europe.“

Maren Heldt-Klötzke

Communications Officer

“So wonderfully written, your news­letter. It really feels great.”

Contact

Address
More Sports Media
Am Weit­kamp 17
D‑44795 Bochum

Phone
+49 234 5466 0374
+49 172 4736 332

Mail
contact@moresports.network

Social Media

IKEA Wien Westbahnhof

by | 6 Feb 2023 | Advertorials, Installations & Events

IKEA Vienna Westbahnhof

Hej roof space

quer­kraft archi­tekten

“If you love something, it stays for longer.” REGUPOL was involved in a future-oriented project to capitalise on roof surfaces.

Designers and building contractors have recognised the potential of space on the roofs of our cities. In a few decades, our roofs will be landscapes.

With its green façades, multi-purpose use and, above all, roof space that has been capi­ta­lised on, IKEA Vienna West­bahnhof is much more than just a furni­ture store – it is a new meeting spot in the heart of the Austrian capital.

Along­side the façades, the roof is the building’s special feature. The huge roof terrace offers not only a magni­fi­cent view over Vienna, but also versa­tile offers for the public – and a chall­enge when it comes to sound insu­la­tion.

Desi­gner and buil­ding contrac­tors have reco­g­nised the poten­tial for space on the roofs of our cities. In a few decades, accor­ding to Jakob Dunkl from quer­kraft archi­tekten, our roofs will be “land­scapes that will be inha­bited, used and greened” – so, a very big topic for the future.
Google Maps

The façades and roof are exemplary and pioneering, especially when it comes to climate protection and the increased requirements for sound insulation.

 The archi­tec­ture and the possi­bi­li­ties of use are always crucial factors for a building’s success, and quer­kraft archi­tekten have done a lot of work here. They created a highly commu­ni­ca­tive struc­ture with urban spaces for expe­ri­ences and active roof surfaces.

A green mantle surrounds the entire buil­ding. It is 4.5 metres deep, provides plenty of shade, and houses rooms, terraces, plants and lifts, emer­gency stairs, toilets and buil­ding services.

The façades and roof are exem­plary and pionee­ring, espe­ci­ally when it comes to climate protec­tion, intel­li­gent urban conso­li­da­tion and the increased requi­re­ments for sound insu­la­tion.

The building is in line with the positive image of the furniture store, and yet this branch is different from all the others that have gone before.

IKEA wants to be a good neigh­bour, so the buil­ding also looks extre­mely friendly, uncon­ven­tional and urban. The Swedish furni­ture store uses five of the seven floors. Hotel Jo & Joe is located on the top two floors.

The buil­ding is in line with the posi­tive image of the furni­ture store, and yet this branch is diffe­rent from all the others that have gone before. On each level are open spaces with plants, greened façade elements, birds’ nests, beehives and lots and lots of light. A total of 160 trees ensure a more plea­sant micro­cli­mate.

IKEA Vienna West­bahnhof is crowned by an attrac­tive roof space with offe­rings that make a diffe­rence. The roof and buil­ding have already been awarded the GREENPASS ® Platinum certificate.This is an equally ambi­tious, new, all-in-one plan­ning and certi­fi­ca­tion tool for climate-resi­lient urban plan­ning and archi­tec­ture.

Everyone involved is a winner: those who meet for coffee on the spectacular roof often also visit IKEA, and vice versa.

IKEA and quer­kraft archi­tekten have reco­g­nised that capi­ta­li­sing on roof areas is a huge oppor­tu­nity to made our proper­ties, and thus our cities, more attrac­tive: the IKEA “TOPPEN” snack bar on the roof terrace is the first in the world that is publicly acces­sible. But there is no compul­sion to consume – you can also bring your own snacks.

Ever­yone involved is a winner: those who meet for coffee on the spec­ta­cular roof often also visit IKEA, and vice versa. Those who want to stay the night in Vienna also choose their accom­mo­da­tion based on the offers in the surroun­ding area – and the terrace on the roof is open until the evening.

It is ther­e­fore not only a ques­tion of the design of the roof area, but also of the uses beneath it. Sound insu­la­tion makes this possible, and this topic is one of REGUPOL’s core compe­ten­cies.

This combination of lively living and bedrooms below naturally entails requirements for compliance with maximum sound insulation.

REGUPOL is the right partner when it comes to deve­lo­ping holi­stic urban solu­tions, and also when it comes to the absence of conflict between the various user concepts.

The roof terrace above Hotel Jo & Joe is open to the public until late in the evening. This combi­na­tion of lively living and bedrooms below natu­rally entails requi­re­ments for compli­ance with maximum sound insu­la­tion (target value LnT,w< 28 dB accor­ding to ÖNORM S 5012:2012).

The impact sound insu­la­tion that is suitable for the outdoor area of IKEA Wien West­bahnhof not only meets all the sound insu­la­tion requi­re­ments but also protects the sound­pro­ofing against mecha­nical influences and has a drai­nage func­tion. A filter fleece for preven­ting slur­ries ensures these proper­ties on a perma­nent basis.

The appro­priate product is called REGUPOL sound and drain and meets the highest of demands when it comes to acou­stics.

To put it in the words of the architect: “If you love something, it stays for longer.”

IKEA Vienna West­bahnhof is brea­king new ground on many levels. On the one hand, the Swedish furni­ture store is taking account of chan­ging consumer beha­viour with a new, car-free concept, and, on the other, thanks to nume­rous archi­tec­tural and tech­nical ideas, it offers enormous struc­tural sustaina­bi­lity.

Yet, the plea­sant and authentic appearance of the buil­ding, the gree­nery and the capi­ta­li­sa­tion on the roof areas (yoga courses are even held here) also give it emotional sustaina­bi­lity. To put it in the words of the archi­tect: “If you love some­thing, it stays for longer.”

A buil­ding with future.

Project data

Architect

quer­kraft archi­tekten zt gmbh
Börse­platz 2
A — 1010 Wien

office@querkraft.at

Client

IKEA Einrichtunge-Handelsges.m.b.H.

x

Sound insulation

REGUPOL BSW GmbH
Am Hilgen­acker 24
D — 57319 Bad Berle­burg

Physical address

IKEA Wien West­bahnhof
Euro­pa­platz 1
A — 1150 Vienna

Opening

2021

Author

Johannes Bühl­be­cker
More Sports Media
(Adver­to­rial)

Photograph

REGUPOL
IKEA
Chris­tina Häusler — quer­kraft
Hertha Hurnaus — quer­kraft

Video

You may have more of this.

Social Media

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Athletics running tracks

by | 17 Sep 2022 | Advertorials, Advertorials, Sports Grounds, Stadiums, Vorlagen

Athletic running tracks for every occasion

Fits everywhere

Conica

Some interesting facts and figures about synthetic running tracks, tartan tracks and temporary athletics running tracks.

MOST of the ATHLETICS FACILITIES FOR MAJOR INTERNATIONAL COMPETITIONS ARE BUILT IN STADIUMS, but SOMETIMES OUTSIDE AS WELL.

Athle­tics faci­li­ties offer suitable running tracks and sports surfaces for all the various disci­plines of athle­tics. The core of each faci­lity is the athle­tics running track. It encir­cles the pitch area in the stadium. In addi­tion, there are indi­vi­dual faci­li­ties in the stadium for the other disci­plines  – such as jumping, thro­wing and shot put.

Some­times track and field faci­li­ties are built for major inter­na­tional compe­ti­tions outside stadiums, for example in Zurich.

You can read all this and much more.

Is the athletics track really 400 m long?

It is always said that the track is 400 meters long. This is correct, but it only applies to the inside lane of the track. All other lanes are longer. The outer lane is 40 to 50 meters longer than the inner lane. On lane two, the diffe­rence is almost eight meters. With a lane width of 122 cm, the lanes differ by 2 x Pi x 122 cm = 7.67 meters.

Ther­e­fore, at compe­ti­tions, the athletes’ starting blocks are placed at diffe­rent loca­tions so that all runners have exactly 400 meters of track ahead of them.

However, it is not that accu­rate when it comes to  who starts where in every compe­ti­tion. In the 10,000-meter run, the runners gather for the start freely distri­buted on all eight lanes. After the start, they then try to quickly reach the inner lane and stay there if possible, because this results in valuable meters gained and ther­e­fore time.

Why do people actually run to the left?

It is believed that the origin of this goes back more than 200 years. In England, the first horse races were not held in stadiums, but on country roads. Because of the left-hand traffic in England, it was safer to let the horses run to the left so that they would not collide with onco­ming traffic. 

When there were finally proper horse racing tracks just for sport, people kept with the habit. These tracks were also used by runners in the begin­ning. Because of this,  running on the left became the norm. This later on became accepted world­wide.

Athletics facilities: Type A, B and C

The cons­truc­tion of outdoor athle­tics faci­li­ties is regu­lated in DIN 18035–1:2003–02, Part 1 “Sports grounds; outdoor faci­li­ties for games and athle­tics, plan­ning and dimen­sions”. Among other things, the DIN stan­dard distin­gu­ishes between running track types A, B and C. Depen­ding on how the faci­lity is used, it still requires an addi­tional World Athle­tics Class 1 or Class 2 certi­fi­cate.

For national and inter­na­tional athle­tics compe­ti­tions, a type A compe­ti­tion faci­lity is required. For regional and other major sporting events, type B is suffi­cient. For all other faci­li­ties that are not intended for high-perfor­mance sports (for example, for school level sports), type C is suffi­cient.

To host national and inter­na­tional track and field events, a Type A faci­lity requires World Athle­tics Class 2 certi­fi­ca­tion. This faci­lity has eight indi­vi­dual running tracks. Its length is at least 176.91 m, and its width is at least 93.08 m. The pitch in the center of the stadium must have an area of 109 x 73 m to meet the foot­ball field  stan­dard size of 105 m × 68 m.

In addi­tion, Type A has indi­vi­dual running tracks for sprin­ting, hurdles and stee­ple­chase, faci­li­ties for high jump and pole vault, long jump and triple jump, discus and hammer throw, javelin throw and shot put.

In the past, the tracks were made of red ashes (or clay). The first athle­tics tracks made of synthetic mate­rial only came later. These are tradi­tio­nally also called tartan tracks. The first synthetic running track was installed in 1968 in the Letzi­grund stadium in Zurich. Conica is one of the pioneers when it comes to synthetic tracks and has equipped plenty of renowned stadiums around the world.

Weltklasse Zurich
Special running tracks for special events

Some­times you need special running tracks and formats for special events – like for “Welt­klasse Zürich”, the last global athle­tics high­light of the 2022 season.

Welt­klasse Zürich was also the finale of the Wanda Diamond League, the most important global athle­tics event after the World Cham­pi­on­ships in Eugene and the Euro­pean Cham­pi­on­ships in Munich. Athletes achieved the follo­wing: 4 annual world best times, 6 meeting records, 1 Diamond League record, 16 season bests and 9 personal bests. 

The finals took place both in the Letzi­grund Stadium and on the Sech­se­läu­ten­platz, where in just two days, Swiss track specia­list Conica had built a high jump and a pole vault module along with its record-brea­king world’s longest mobile running track measu­ring 560m.

Conica also installed modules for the jumping compe­ti­tions.

The particularly big challenge on Sechseläutenplatz was that the track had to be removed smoothly and without residue right after the event. 

Six of the 32 compe­ti­tions (women’s and men’s 5,000m final, women’s pole vault and men’s high jump, women’s and men’s shot put) were moved from the stadium to down­town Zurich.

The parti­cu­larly big chall­enge on Sech­se­läu­ten­platz was that Conica’s usual process tech­nique – casting/pouring in place the running track surface – could not be used because the track had to be removed smoothly and without residue right after the event. 

For this reason, Conica used a spray-coated running track pre-produced on mats, which were then rolled out and fixed onto the Sech­se­läu­ten­platz pave­ment.  For the tight turns, speci­ally made inclined curve ramps  based on indoor faci­li­ties were produced, which offered the athletes optimal condi­tions for the best compe­ti­tion expe­ri­ence in the middle of the city.

Conica has been deve­lo­ping and manu­fac­tu­ring inno­va­tive seam­less floo­ring solu­tions based on poly­ure­thane and epoxy resins for sports, games, leisure as well as other areas for over 40 years. Conica is one of the world’s market leaders and inno­va­tion drivers in this field.

Project data

Athletics running tracks

Conica AG
Indus­trie­strasse 26
CH — 8207 Schaff­hausen

Photograph

Conica AG

Author

Johannes Bühl­be­cker
More Sports Media
(Adver­to­rial)

Locations

Welt­klasse Zürich
Sech­se­läu­ten­platz
CH — 8001 Zürich

Stadion Letzi­grund
Bade­n­er­strasse 500
CH — 8048 Zürich

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For Forest

by | 23 Sep 2019 | Advertorials, Advertorials, Installations & Events, Stadiums

Flower pot stadium

FOR FOREST at Wörthersee stadium in Klagenfurt

Littmann Kulturprojekte

Klagenfurt

8 September 2019 marks the opening of FOR FOREST – The Unen­ding Attrac­tion of Nature, a tempo­rary art inter­ven­tion by Klaus Litt­mann and Austria’s largest public art instal­la­tion to date. Brin­ging toge­ther art, nature and archi­tec­ture in an unpre­ce­dented way, this monu­mental art inter­ven­tion sees the trans­for­ma­tion of Wörthersee foot­ball Stadium in Klagen­furt into a native central Euro­pean forest, with almost 300 trees, some weig­hing up to six tons each, carefully installed on the exis­ting pitch. FOR FOREST is open daily, free to access and on view until 27 October 2019.

Inspired by The Unen­ding Attrac­tion of Nature, a drawing by Austrian artist and archi­tect Max Peintner (b. 1937) that Litt­mann disco­vered almost thirty years ago, FOR FOREST finally brings that vision to life.

Climate

Rallying in support of today’s most pres­sing issues on climate change and defo­re­sta­tion, FOR FOREST aims to chall­enge our percep­tion of nature and ques­tion its future. It seeks to become a memo­rial, remin­ding us that nature, which we so often take for granted, may someday only be found in speci­ally desi­gnated spaces, as is already the case with animals in zoos.

Over­seen by Enea Land­scape Archi­tec­ture, the forest is composed of a diverse range of species such as silver birch, alder, aspen, white willow, horn­beam, field maple and common oak. Once trans­planted the forest will take on a life of its own, chan­ging colours as the season turns and attract wild­life.

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Experience

Wörthersee Stadium is Austria’s most modern stadium, and was offi­ci­ally opened in Klagen­furt in September 2007. It is the home of SK Austria Klagen­furt, a league 2 club Second league club with an average atten­dance of 1,000 visi­tors.

Seating up to 30,000 spec­ta­tors, the surroun­dings of Wörthersee Stadium drama­ti­cally shapes the visitor expe­ri­ence. From 10am until 10pm daily, audi­ences will expe­ri­ence a unique panorama of trees, day and night, under natural light or by flood­light. Encoun­tering FOR FOREST will trigger a multi­pli­city of responses and emotions, and depen­ding on the time of day or night the trees will form an ever-chan­ging land­scape. This capti­vating panorama will pave the way for a whole new perspec­tive and under­stan­ding of forests.

 

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After the event
After the free art inter­ven­tion at the stadium ends on 27 October 2019, the forest will be carefully replanted on a public site in close proxi­mity to Wörthersee Stadium at a scale of 1:1 and remain as a living ‘forest sculp­ture’. Parallel to this, a pavi­lion is planned in order to docu­ment the project for the long-term.

FOR FOREST is the trigger for a vibrant programme of related satel­lite events and exhi­bi­tions across the city of Klagen­furt.

FOR FOREST was made possible thanks to Swiss private supporters, contri­bu­tions in kind, as well as tree spon­sor­ship.

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That was us.

Project data and compa­nies involved

Landscape architect

Enea GmbH  
Buech­strasse 12
8645 Rapperswil-Jona
Switz­er­land

 

Address

Südring 207
9020 Klagen­furt am Wörthersee
Austria

Installation

Litt­mann Kultur­pro­jekte
Spalen­torweg 13
4051 Basel
Switz­er­land

Photos

Gerhard Maurer
UNIMO

Stadium architect

Albert Wimmer ZT-GmbH
Flach­gasse 53
1150 Vienna
Austria

 

Text

FOR FOREST

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