Standalone newsletter 2024

by jbuehlbecker | 20 Dec 2023 | Advertorials

Standalone newsletter at “More Sports. More Architecture.”

The stage is yours!

Exclusive and professional

A WHOLE NEWSLETTER WITH JUST YOUR CONTENT: THIS GUARANTEES YOU A CHANCE TO ADDRESS YOUR SPECIFIC TARGET AUDIENCE AND DISTRACTION-FREE MESSAGES.

A STANDALONE NEWLETTER MEANS:
THEY READ YOUR MESSAGE.
AND YOUR MESSAGE ALONE.

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The Couch by MVRDVPhoto: ©Daria Scagliola & Stijn Brakkee

Hello target group

In addition to the advertising options in our newsletter and on our platform, we offer you the opportunity to reach our (and your) target audience exclusively in a standalone newsletter.

The best of both worlds

The standalone newsletter is a relatively new advertising format. It combines the advantages of one-off exclusivity with the regularity and readers or our newsletter.

Exclusive reach

With a standalone newsletter, you benefit directly from our reach and our significance as the only German and English-language portal for sports and leisure facilities in the world. You get the chance to send your content uniquely and exclusively to our recipients.

Looks legit, is legit

Here, our experience tells us that the addressees of this kind of standalone newsletter rightly perceive them as editorial newsletters – and not as a promotional measure.

TWO THINGS ARE IMPORTANT TO US: INTEGRITY AND ADDED VALUE FOR OUR READERS.
WELL, THREE: THERE’S EXCLUSIVITY TOO, OF COURSE.

Good reasons

There are lots of occasions for such a personal message: completed buildings and facilities, new products, competitions wins, company messages, events, annual reports, appointment reminders or a look back on successful projects.

Integrity and added value are important for our readers.

Shared topics

Together with you, we choose the topics, projects and products for your standalone newsletter, which will be of interest to our far over 6,000 readers.

Familiar surroundings

Then we make sure that your projects and products are presented in familiar skilled language and a corresponding design.

Smart layout

We design and lay out your articles according to your requirements in our design.

Familiar, but exclusive nonetheless.

IT’S A LITTLE SOMETHING PERSONAL.
EXCLUSIVE. PERSONAL. INEXPENSIVE.

1400px_pexels-tima-miroshnichenko-5135107

Maximum attention

Send your customers (and your customers-to-be) a personal standalone newsletter with your current projects, products, company news or similar items.

Minimal scatter losses

A whole newsletter with just your content: this guarantees that you address your specific target audience and gives you distraction-free advertising. The standalone newsletter is sent to our 6,500 readers.

And to your existing customers too, of course.

Exclusive. Personal. Inexpensive.

The prices of our standalone newsletters will surprise you. And persuade you.

Try it out.

Images

Pixabay at Pexels
Daria Scagliola & Stijn Brakkee
Skyler H. at Pixabay
Javier Callejas (4)
Enrique Hoyos at Pexels

Wir are here for you

Contact

Address
More Sports Media
Am Weitkamp 17
D‑44795 Bochum

Phone
+49 234 5466 0374
+49 172 4736 332

Mail
contact@moresports.network

Sign up to our

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Banner 2024

by jbuehlbecker | 20 Dec 2023 | Advertorials

Banner advertising at “More Sports. More Architecture.”

Big Bang Theory

WORKS IMMEDIATELY

IN B2B ONLINE MARKETING, THERE ARE ACTUALLY ONLY TWO GOALS: INCREASING PUBLICITY AND ESTABLISHING FAST CONTACT. WITH BANNERS, YOU CAN ACHIEVE BOTH.

BANNER ADS MAKE SENSE IF YOUR PRODUCT IS FOR OUR TARGET AUDIENCE AND OUR REACH MEETS YOUR PRICE EXPECTATIONS.

Contact

Two seconds

Banners talk to us directly. Within two seconds, the reader has an image in their head.

That’s a good start.

Does that work for you?

But banner ads only make sense if the advertised product is for the target audience and the reach of the chosen platform is at the right price.

Our readers

At “More Sports. More Architecture.” we are all about sport and leisure facilities. Our readers (your target audience) are first and foremost designers, building contractors and operators of these facilities.

6,500 experts

Your advert reaches more than 6,500 experts directly via our newsletter. Our sites are also visited on average 15,000 times a month.

WE DON’T WANT A FLASHING SEA OF BANNERS OR A POP-UP JUNGLE. IN THE NEWSLETTER AND ON OUR PLATFORM, WE THEREFORE ONLY OFFER A FEW EXCLUSIVE PLACES FOR BANNERS.

800x800px_Gerd Altmann auf Pixabay_symbol-451848_1280

Zalando?

In the world of sports and leisure facilities, you don’t need advertising formats that are designed to call our readers to make an immediate purchase, because that just doesn’t work in our industry.

Impulse buys like you sometimes get on platforms like Zalando just don’t happen here. This is typical for the Business-to-Business industry.

You might splurge on a pair of shoes in an impulse buy, but not 7,000 m² of artificial turf.

Be there.

So in B2B online marketing, there are therefore actually only two goals. You want to increase or obtain publicity (your image) and/or you are seeking fast direct contact (performance).

With banners, you can achieve both.

You light up my life

We don’t want a flashing sea of banners or a pop-up jungle. In the newsletter and on our platform, we therefore only offer a few exclusive places for banners.

And this is where you come into your own – and the right way too. Once you are in the newsletter, you are permanently on our platform.

Welcome variety

On other sites, you have to pay not to see ads. Here, ads are welcome and this is in a high quality and lasting environment too.

YOU CAN BOOK YOUR BANNER EXCLUSIVELY IN THE NEWSLETTER, PERMANENTLY ON OUR SITE OR AS A COMBINATION. YOU DECIDE THE SIZE AND POSITIONING

All prices plus VAT.

800x800px_Gerd Altmann auf Pixabay_bargain-453488_1280

Example 1:
Banner in the newsletter

580 x 90 px

Published in the German-language newsletter from “More Sports. More Architecture.”

more than 3,300 German-speaking recipients

1 newsletter: €350
3 newsletters: €325
10 newsletters: €300

Example 2:
Billboard banner in the newsletter

580 x 190 px

Published in the bilingual newsletter from “More Sports. More Architecture.”

more than 3,300 German-speaking recipients

more than 3,200 English-speaking recipients

Positioning in the header area of the newsletter

1 newsletter: €595
3 newsletters: €580
10 newsletters: €535

Example 3:
Banner in the newsletter + portal

580 x 90 px

Published in the German-language newsletter from “More Sports. More Architecture.”, also presence on our portal sites

more than 3,300 German-speaking recipients

more than 15,000 readers per month

1 newsletter + 1 month: €850/month
3 newsletters + 3 months: €825/month
10 newsletters + 10 months: €800/month

Images

Skyler H. at Pixabay
Gerd Altmann at Pixabay

Contact

Adresse
More Sports Media
Am Weitkamp 17
D‑44795 Bochum

Telefon
+49 234 5466 0374
+49 172 4736 332

Mail
contact@moresports.network

Social Media

Advertorials 2024

by jbuehlbecker | 20 Dec 2023 | Advertorials

ADVERTORIALS AT “MORE SPORTS. MORE ARCHITECTURE.”

The best advert?

ENTERTAINMENT AND INFORMATION

OUR ADVERTORIALS ALSO INCLUDE SEARCH-ENGINE-FRIENDLY EDITING, LINK STRATEGIES AND POSTING OF THE ARTICLES ON OUR SOCIAL MEDIA CHANNELS.

OUR ADVERTORIALS ARE PROMOTIONAL ARTICLES, WHICH ARE TARGETED TO THE INTERESTS OF YOUR CUSTOMERS, TELL A STORY AND ARE WELL-WRITTEN AND WELL-DESIGNED.

Contact

Tell stories

We want our readers to think about your topics. Banners provide the stimuli; advertorials deliver the information.

Our advertorials are promotional articles that are targeted to the interests and needs of your customers (our readers), tell a story – and are furthermore well-written and well-designed.

Information and entertainment

This results in an informative and entertaining advertising format for your content marketing that our readers traditionally really value.

With an appearance in our newsletter, the article is and remains online on our platform. This way you are permanently present and findable.

Teamwork

The process goes like this: we create a layout using your materials (text, images, designs, videos, project data) and coordinate this with you.

Until you clear it for release.

Extras

Our advertorials also come with search-engine-friendly editing, link strategies and posting of your article on our social media channels: Facebook, Instagram, LinkedIn and Pinterest. We have left X (previously Twitter).

All inclusive.

WE PUBLISH YOUR ADVERTORIAL IN OUR NEWSLETTER FOR MORE THAN 3,500 GERMAN-SPEAKING READERS AND OVER 3,200 ENGLISH-SPEAKING READERS.

Forever: the blog

Your article remains on our homepage and the relevant categories of “More Sports. More Architecture.”

It gets its own web address indefinitely, with which you can permanently and sustainably support your acquisitions with it.

One-off: our newsletter

We publish your advertorial in our newsletter for more than 3,500 German-speaking readers and over 3,200 English-speaking readers.

With text, images, designs, galleries, videos and a whole load of contact addresses.

Quick contacts through links

You are presented in detail in our project data. We link to your pages, name your team and your web addresses. On request, we will also name and link building contractors and other partners.

Found quickly on Google

We name you in the foreword of our newsletter and the text abstract on our homepage, and we also run search engine optimisation.

This makes you quick to find on Google.

Bonus: Social Media

We also post your article on our social media channels: Facebook, Instagram, LinkedIn and Pinterest.

This also expands your audience.

WE ALSO POST YOUR ARTICLE ON OUR SOCIAL MEDIA CHANNELS. THIS IS INCLUDED IN THE PRICE.

All prices plus VAT.

Advertorial in German

Published in the German-language newsletter from “More Sports. More Architecture.”

more than 3,500 German-speaking recipients

1 newsletter: €650
3 newsletters: €625
5 newsletters: €600

Bilingual advertorial (D+E)

Published in the German-language newsletter from “More Sports. More Architecture.”

more than 3,500 German-speaking recipients

more than 3,200 English-speaking recipients

1 newsletter: €850
3 newsletters: €825
5 newsletters: €800

Contact

Address
More Sports Media
Am Weitkamp 17
D‑44795 Bochum

Phone
+49 234 5466 0374
+49 172 4736 332

Mail
contact@moresports.network

Social Media

Your turn.

Contact

Address More Sports Media Am Weitkamp 17 D‑44795 Bochum Phone +49 234 5466 0374 +49 172 4736 332 Mail contact@moresports.network

Social Media

Media data 2024

by jbuehlbecker | 20 Dec 2023 | Advertorials

“More Sports. More Architecture.” media data

Special. Emotional.
Sustainable.

The belly has to be part of it. And the mind, of course.

Arena and oasis

“More Sports. More Architecture.” is the stage for your projects and products from the world of sports and leisure facilities.

We are all about architecture and the materials to make a sports field bubble over with activity and a swimming centre into an oasis.

With this publication, we publicise sports halls and arenas, swimming pools and wellness facilities, stadiums and sports fields, school and nurseries, informal sports amenities, sports equipment at holiday resorts or shopping centres, on the rooftops of supermarkets or under motorway bridges.

Outdoors, as well as indoors.

Emotion and information

Sport and leisure are very emotional topics. That makes it easy for us to talk about our projects and products in exciting articles, which stick in our readers’ memories. And in a positive way too.

We invite and invoke emotions. And we show how and with which materials these emotions can be achieved. These messages hit the mark.

Our portal has 15,000 visitors per month.

Our newsletter goes out to 6,700 subscribers.

Our articles are available in both locations – and on LinkedIn, Instagram, Facebook and Pinterest to boot.

Our readers are primarily designers, followed by building contractors, companies and outfitters.

Target group

“More Sports. More Architecture.” targets designers, providers and outfitters of sports and leisure facilities first and foremost.

Unlike on flashing portals and platforms, we are specialised in this specific industry, and have been for many years.

We provide the projects, products and information that our readers are genuinely interested in. That’s why “More Sports. More Architecture.” provides quality time, which is what causes our subscriber numbers to rise continuously.

Visitors

Our sites have an average of 15,000 visitors a month. That is a considerable number.

Nevertheless, we don’t put all our stock in access numbers or click rates, especially not here in the B2B sector.

It’s what sticks that matters.

Industries

Only rarely do product campaigns coincide perfectly with the concrete needs of designers and building contractors. No one is buys 7,000 m² of artificial turf, stainless steel basin, safety surfacing or ceramic tiles every day.

This is B2B, after all.

Engagement

That’s why we target hearts and minds. If you can take root there, you’re already most of the way there whenever our readers (your customers) are in need.

To get you there, we choose well-told and well-designed stories and information – as well as exclusive, attractive advertising formats.

Booking

With a booking

you can introduce yourselves in our newsletter to over 6,700 industry experts
you have a permanent link on our platform.

All our articles and promotional messages follow our durability concept “Once it’s in, it’s in forever.”

Once you are in the newsletter, you are always at “More Sports. More Architecture.”

Our platform, our formats

“More Sports. More Architecture.” presents buildings and building materials, ideas and initiatives. Our formats are posts and advertorials, lots of types of banner ads, interviews, company profiles and exclusive mailings.

Our newsletter

The direct advertising in the newsletter provides great target audience security because our letters are currently sent to almost 6,800 readers.

Personally.

Our readers

The subscribers to our newsletter are composed of players from the world of sports and leisure facilities.

The largest group within them is the designers (especially architects and landscapers), followed by building contractors and providers, as well as companies and outfitters.

Our concept

All our articles and promotional messages follow our sustainability concept “Once it’s in, it’s in forever.”

Once you are in the newsletter, you are always at “More Sports. More Architecture.”

Bonus: Social Media

We also post your article on our social media channels: Facebook, Instagram, LinkedIn and Pinterest.

This also expands your audience.

Advertorials

Banner

Standalone

Our network does like us

Anne-Marie Böwer

Melos

‘More Sports. More Architecture.’ is a great platform where we can present our references and projects. Mr. Bühlbecker processes the content down to the smallest detail — there are no wishes left unfulfilled.”

Jesslyn Guntur

BIG

“Thanks for publishing. Looks great!”

Lena Grosch

REGUPOL

“Competent in sports and architecture, fluent and target-group oriented writing, deep and thorough international research, always on time and reliable. That’s why More Sports Media is practically part of our team.”

Alexandra Koncar

ÖBSV, Generalsekretärin

“Congratulations – very interesting input!“

Villa Hara

Avanto Architects Ltd

“Looks great.“

Narges Nassiri

Architect

“You do a really good job in collecting all these projects.”

Alberto Campo Baeza

Estudio Arquitectura Campo Baeza

“I have just received your wonderful pages with my work. I like a lot. Thank you for your interest on my work and your generosity.“

Anja Kirig

Future researcher

“ ‘More Sports. More Architecture’ is an inspiring platform with many good examples, inspirations and ideas.”

Matthias Prinz

McArena GmbH

“With ‘More Sports. More Architecture’, a platform has been created that reports in a refreshing way on innovations in sports facility construction. A great project and a pleasant collaboration.”

Ann Sussman

Genetics of Design

“Collaborating with ‘More Sports. More Architecture’ has been fantastic opportunity for us. It’s considerably increased our reach in Europe.“

Maren Heldt-Klötzke

Communications Officer

“So wonderfully written, your newsletter. It really feels great.”

Contact

Address
More Sports Media
Am Weitkamp 17
D‑44795 Bochum

Phone
+49 234 5466 0374
+49 172 4736 332

Mail
contact@moresports.network

Social Media

IKEA Wien Westbahnhof

by jbuehlbecker | 6 Feb 2023 | Advertorials, Installations & Events

IKEA Vienna Westbahnhof

Hej roof space

querkraft architekten

“If you love something, it stays for longer.” REGUPOL was involved in a future-oriented project to capitalise on roof surfaces.

Designers and building contractors have recognised the potential of space on the roofs of our cities. In a few decades, our roofs will be landscapes.

With its green façades, multi-purpose use and, above all, roof space that has been capitalised on, IKEA Vienna Westbahnhof is much more than just a furniture store – it is a new meeting spot in the heart of the Austrian capital.

Alongside the façades, the roof is the building’s special feature. The huge roof terrace offers not only a magnificent view over Vienna, but also versatile offers for the public – and a challenge when it comes to sound insulation.

Designer and building contractors have recognised the potential for space on the roofs of our cities. In a few decades, according to Jakob Dunkl from querkraft architekten, our roofs will be “landscapes that will be inhabited, used and greened” – so, a very big topic for the future.

Google Maps

The façades and roof are exemplary and pioneering, especially when it comes to climate protection and the increased requirements for sound insulation.

The architecture and the possibilities of use are always crucial factors for a building’s success, and querkraft architekten have done a lot of work here. They created a highly communicative structure with urban spaces for experiences and active roof surfaces.

A green mantle surrounds the entire building. It is 4.5 metres deep, provides plenty of shade, and houses rooms, terraces, plants and lifts, emergency stairs, toilets and building services.

The façades and roof are exemplary and pioneering, especially when it comes to climate protection, intelligent urban consolidation and the increased requirements for sound insulation.

The building is in line with the positive image of the furniture store, and yet this branch is different from all the others that have gone before.

IKEA wants to be a good neighbour, so the building also looks extremely friendly, unconventional and urban. The Swedish furniture store uses five of the seven floors. Hotel Jo & Joe is located on the top two floors.

The building is in line with the positive image of the furniture store, and yet this branch is different from all the others that have gone before. On each level are open spaces with plants, greened façade elements, birds’ nests, beehives and lots and lots of light. A total of 160 trees ensure a more pleasant microclimate.

IKEA Vienna Westbahnhof is crowned by an attractive roof space with offerings that make a difference. The roof and building have already been awarded the GREENPASS ® Platinum certificate.This is an equally ambitious, new, all-in-one planning and certification tool for climate-resilient urban planning and architecture.

Everyone involved is a winner: those who meet for coffee on the spectacular roof often also visit IKEA, and vice versa.

IKEA and querkraft architekten have recognised that capitalising on roof areas is a huge opportunity to made our properties, and thus our cities, more attractive: the IKEA “TOPPEN” snack bar on the roof terrace is the first in the world that is publicly accessible. But there is no compulsion to consume – you can also bring your own snacks.

Everyone involved is a winner: those who meet for coffee on the spectacular roof often also visit IKEA, and vice versa. Those who want to stay the night in Vienna also choose their accommodation based on the offers in the surrounding area – and the terrace on the roof is open until the evening.

It is therefore not only a question of the design of the roof area, but also of the uses beneath it. Sound insulation makes this possible, and this topic is one of REGUPOL’s core competencies.

This combination of lively living and bedrooms below naturally entails requirements for compliance with maximum sound insulation.

REGUPOL is the right partner when it comes to developing holistic urban solutions, and also when it comes to the absence of conflict between the various user concepts.

The roof terrace above Hotel Jo & Joe is open to the public until late in the evening. This combination of lively living and bedrooms below naturally entails requirements for compliance with maximum sound insulation (target value LnT,w< 28 dB according to ÖNORM S 5012:2012).

The impact sound insulation that is suitable for the outdoor area of IKEA Wien Westbahnhof not only meets all the sound insulation requirements but also protects the soundproofing against mechanical influences and has a drainage function. A filter fleece for preventing slurries ensures these properties on a permanent basis.

The appropriate product is called REGUPOL sound and drain and meets the highest of demands when it comes to acoustics.

To put it in the words of the architect: “If you love something, it stays for longer.”

IKEA Vienna Westbahnhof is breaking new ground on many levels. On the one hand, the Swedish furniture store is taking account of changing consumer behaviour with a new, car-free concept, and, on the other, thanks to numerous architectural and technical ideas, it offers enormous structural sustainability.

Yet, the pleasant and authentic appearance of the building, the greenery and the capitalisation on the roof areas (yoga courses are even held here) also give it emotional sustainability. To put it in the words of the architect: “If you love something, it stays for longer.”

A building with future.

Project data



Architect

querkraft architekten zt gmbh
Börseplatz 2
A — 1010 Wien

office@querkraft.at



Client

IKEA Einrichtunge-Handelsges.m.b.H.

Sound insulation

REGUPOL BSW GmbH
Am Hilgenacker 24
D — 57319 Bad Berleburg



Physical address

IKEA Wien Westbahnhof
Europaplatz 1
A — 1150 Vienna



Opening

2021



Author

Johannes Bühlbecker
More Sports Media
(Advertorial)



Photograph

REGUPOL
IKEA
Christina Häusler — querkraft
Hertha Hurnaus — querkraft

Video

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Athletics running tracks

by jbuehlbecker | 17 Sep 2022 | Advertorials, Advertorials, Sports Grounds, Stadiums, Vorlagen

Athletic running tracks for every occasion

Fits everywhere

Conica

Some interesting facts and figures about synthetic running tracks, tartan tracks and temporary athletics running tracks.

MOST of the ATHLETICS FACILITIES FOR MAJOR INTERNATIONAL COMPETITIONS ARE BUILT IN STADIUMS, but SOMETIMES OUTSIDE AS WELL.

Athletics facilities offer suitable running tracks and sports surfaces for all the various disciplines of athletics. The core of each facility is the athletics running track. It encircles the pitch area in the stadium. In addition, there are individual facilities in the stadium for the other disciplines – such as jumping, throwing and shot put.

Sometimes track and field facilities are built for major international competitions outside stadiums, for example in Zurich.

You can read all this and much more.

Is the athletics track really 400 m long?

It is always said that the track is 400 meters long. This is correct, but it only applies to the inside lane of the track. All other lanes are longer. The outer lane is 40 to 50 meters longer than the inner lane. On lane two, the difference is almost eight meters. With a lane width of 122 cm, the lanes differ by 2 x Pi x 122 cm = 7.67 meters.

Therefore, at competitions, the athletes’ starting blocks are placed at different locations so that all runners have exactly 400 meters of track ahead of them.

However, it is not that accurate when it comes to who starts where in every competition. In the 10,000-meter run, the runners gather for the start freely distributed on all eight lanes. After the start, they then try to quickly reach the inner lane and stay there if possible, because this results in valuable meters gained and therefore time.

Why do people actually run to the left?

It is believed that the origin of this goes back more than 200 years. In England, the first horse races were not held in stadiums, but on country roads. Because of the left-hand traffic in England, it was safer to let the horses run to the left so that they would not collide with oncoming traffic.

When there were finally proper horse racing tracks just for sport, people kept with the habit. These tracks were also used by runners in the beginning. Because of this, running on the left became the norm. This later on became accepted worldwide.

Athletics facilities: Type A, B and C

The construction of outdoor athletics facilities is regulated in DIN 18035–1:2003–02, Part 1 “Sports grounds; outdoor facilities for games and athletics, planning and dimensions”. Among other things, the DIN standard distinguishes between running track types A, B and C. Depending on how the facility is used, it still requires an additional World Athletics Class 1 or Class 2 certificate.

For national and international athletics competitions, a type A competition facility is required. For regional and other major sporting events, type B is sufficient. For all other facilities that are not intended for high-performance sports (for example, for school level sports), type C is sufficient.

To host national and international track and field events, a Type A facility requires World Athletics Class 2 certification. This facility has eight individual running tracks. Its length is at least 176.91 m, and its width is at least 93.08 m. The pitch in the center of the stadium must have an area of 109 x 73 m to meet the football field standard size of 105 m × 68 m.

In addition, Type A has individual running tracks for sprinting, hurdles and steeplechase, facilities for high jump and pole vault, long jump and triple jump, discus and hammer throw, javelin throw and shot put.

In the past, the tracks were made of red ashes (or clay). The first athletics tracks made of synthetic material only came later. These are traditionally also called tartan tracks. The first synthetic running track was installed in 1968 in the Letzigrund stadium in Zurich. Conica is one of the pioneers when it comes to synthetic tracks and has equipped plenty of renowned stadiums around the world.

Weltklasse Zurich
Special running tracks for special events

Sometimes you need special running tracks and formats for special events – like for “Weltklasse Zürich”, the last global athletics highlight of the 2022 season.

Weltklasse Zürich was also the finale of the Wanda Diamond League, the most important global athletics event after the World Championships in Eugene and the European Championships in Munich. Athletes achieved the following: 4 annual world best times, 6 meeting records, 1 Diamond League record, 16 season bests and 9 personal bests.

The finals took place both in the Letzigrund Stadium and on the Sechseläutenplatz, where in just two days, Swiss track specialist Conica had built a high jump and a pole vault module along with its record-breaking world’s longest mobile running track measuring 560m.

Conica also installed modules for the jumping competitions.

The particularly big challenge on Sechseläutenplatz was that the track had to be removed smoothly and without residue right after the event.

Six of the 32 competitions (women’s and men’s 5,000m final, women’s pole vault and men’s high jump, women’s and men’s shot put) were moved from the stadium to downtown Zurich.

The particularly big challenge on Sechseläutenplatz was that Conica’s usual process technique – casting/pouring in place the running track surface – could not be used because the track had to be removed smoothly and without residue right after the event.

For this reason, Conica used a spray-coated running track pre-produced on mats, which were then rolled out and fixed onto the Sechseläutenplatz pavement. For the tight turns, specially made inclined curve ramps based on indoor facilities were produced, which offered the athletes optimal conditions for the best competition experience in the middle of the city.

Conica has been developing and manufacturing innovative seamless flooring solutions based on polyurethane and epoxy resins for sports, games, leisure as well as other areas for over 40 years. Conica is one of the world’s market leaders and innovation drivers in this field.

Project data



Athletics running tracks

Conica AG
Industriestrasse 26
CH — 8207 Schaffhausen



Photograph

Conica AG



Author

Johannes Bühlbecker
More Sports Media
(Advertorial)



Locations

Weltklasse Zürich
Sechseläutenplatz
CH — 8001 Zürich

Stadion Letzigrund
Badenerstrasse 500
CH — 8048 Zürich

Video

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For Forest

by jbuehlbecker | 23 Sep 2019 | Advertorials, Advertorials, Installations & Events, Stadiums

Flower pot stadium

FOR FOREST at Wörthersee stadium in Klagenfurt

Littmann Kulturprojekte

Klagenfurt

8 September 2019 marks the opening of FOR FOREST – The Unending Attraction of Nature, a temporary art intervention by Klaus Littmann and Austria’s largest public art installation to date. Bringing together art, nature and architecture in an unprecedented way, this monumental art intervention sees the transformation of Wörthersee football Stadium in Klagenfurt into a native central European forest, with almost 300 trees, some weighing up to six tons each, carefully installed on the existing pitch. FOR FOREST is open daily, free to access and on view until 27 October 2019.

Inspired by The Unending Attraction of Nature, a drawing by Austrian artist and architect Max Peintner (b. 1937) that Littmann discovered almost thirty years ago, FOR FOREST finally brings that vision to life.

Climate

Rallying in support of today’s most pressing issues on climate change and deforestation, FOR FOREST aims to challenge our perception of nature and question its future. It seeks to become a memorial, reminding us that nature, which we so often take for granted, may someday only be found in specially designated spaces, as is already the case with animals in zoos.

Overseen by Enea Landscape Architecture, the forest is composed of a diverse range of species such as silver birch, alder, aspen, white willow, hornbeam, field maple and common oak. Once transplanted the forest will take on a life of its own, changing colours as the season turns and attract wildlife.

Google Maps

Experience

Wörthersee Stadium is Austria’s most modern stadium, and was officially opened in Klagenfurt in September 2007. It is the home of SK Austria Klagenfurt, a league 2 club Second league club with an average attendance of 1,000 visitors.

Seating up to 30,000 spectators, the surroundings of Wörthersee Stadium dramatically shapes the visitor experience. From 10am until 10pm daily, audiences will experience a unique panorama of trees, day and night, under natural light or by floodlight. Encountering FOR FOREST will trigger a multiplicity of responses and emotions, and depending on the time of day or night the trees will form an ever-changing landscape. This captivating panorama will pave the way for a whole new perspective and understanding of forests.

What do you think?

After the event

After the free art intervention at the stadium ends on 27 October 2019, the forest will be carefully replanted on a public site in close proximity to Wörthersee Stadium at a scale of 1:1 and remain as a living ‘forest sculpture’. Parallel to this, a pavilion is planned in order to document the project for the long-term.

FOR FOREST is the trigger for a vibrant programme of related satellite events and exhibitions across the city of Klagenfurt.

FOR FOREST was made possible thanks to Swiss private supporters, contributions in kind, as well as tree sponsorship.

Visit Littmann Kulturprojekte

That was us.

Project data and companies involved

Landscape architect

Enea GmbH
Buechstrasse 12
8645 Rapperswil-Jona
Switzerland

Address

Südring 207
9020 Klagenfurt am Wörthersee
Austria

Installation

Littmann Kulturprojekte
Spalentorweg 13
4051 Basel
Switzerland

Photos

Gerhard Maurer
UNIMO

Stadium architect

Albert Wimmer ZT-GmbH
Flachgasse 53
1150 Vienna
Austria

Text

FOR FOREST

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At “More Sports. More Architecture.” you will find functional, spectacular and simply beautiful buildings and facilities for sports and leisure.

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A STANDALONE NEWLETTER MEANS:THEY READ YOUR MESSAGE.AND YOUR MESSAGE ALONE.

TWO THINGS ARE IMPORTANT TO US: INTEGRITY AND ADDED VALUE FOR OUR READERS.WELL, THREE: THERE’S EXCLUSIVITY TOO, OF COURSE.

IT’S A LITTLE SOMETHING PERSONAL.EXCLUSIVE. PERSONAL. INEXPENSIVE.

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A STANDALONE NEWLETTER MEANS:
THEY READ YOUR MESSAGE.
AND YOUR MESSAGE ALONE.

TWO THINGS ARE IMPORTANT TO US: INTEGRITY AND ADDED VALUE FOR OUR READERS.
WELL, THREE: THERE’S EXCLUSIVITY TOO, OF COURSE.

IT’S A LITTLE SOMETHING PERSONAL.
EXCLUSIVE. PERSONAL. INEXPENSIVE.

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Example 3:
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Weltklasse Zurich
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