Sports must come to people
Sports of the future in time of the Corona crisis
Crisis and Opportunity
Originally arising out of the mobility megatrend, it is especially true in times of increased immobility of the individual. Assuming you don’t want to lose customers, members, etc., and even want to gain and grow. There is also an opportunity in this crisis.
Perhaps this is how ideas come together to keep the members happy, to allow training to take place differently and privately, or maybe “just” in order to easily build community.
This may very well develop lasting concepts for Sports in the future too, because after the corona crisis, the megatrend of mobility will definitely be very present again!
Potential for networking
But networking for the immobilized sports community also offers potential despite restricted or suspended public life. What is needed are ideas and offers through which Sports-active society can move, network and help preserve their liveliness and vitality.
From online workout classes and live training offers, innovative systems such as the smart training Mirror or tracking apps like Strava, Sports’s future and mobile living have long made their way into people’s homes. There is also potential in the area of “occupational health management”, with the question: How can we bring healthy active living into the home office?
China in your hand
Providers such as Peloton have also found success with this model for Sports in the future, offering among their range a €2,300 luxury indoor fitness bike alongside a membership and live courses including comprehensive services in a media library and online community, with the motto “connect, bond, inspire and grow stronger together”.
At home Yoga
These pants feature integrated sensors that detect the Yogi’s posture and guide the wearer by means of vibrations, when a position is not being held correctly.
Professional Sports: We are family
Nowadays, fans are included more than ever, it is no longer about front-row seats, a game or the club, but about a new experience and community culture. And that can also be achieved through community projects. Second division’s TV Hüttenberg offers Neighbourhood assistance, in which handball players are taking care of home shopping for people in quarantine or for those particularly at-risk, healthwise.
The technology-loving and networked Sports society
We did this.